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A Vendor on Fire

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I am not an Master Trade Show Vendor.
I have been in some shows. I have always offered a service, not a glitzy product.

That is NOT a sexy booth, at least not automatically. How can I compete with flirty Jewelry, silky Chocolate Fondu, cute clothing and women getting their hair done?…..THOSE are pretty fun, interactive and fabulous! Paparazi, V3 Hair Studio, Velata…oh my!

V3

Now step in the: Insurance Agent, Realtor, Financial Planner, or myself… Speaker and Master Certified Business and Life Coach. We are amazing too! But- without all the bling…

At the Empowering Women’s Conference last year, I was in a corner booth by draw, then I walked past the fun and fabulous Premier Designs Jewelry Booth, with sweet as apple pie: Natalie Boerner. Who doesn’t love Natalie? AND her amazing jewels.

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And then- the booth right next to me. This was amazingly designed to pristine polished perfection with Pink and Gold and Pearls on steroids, and Denise Nygard with Mary Kay…one of the coolest people. Ever.

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I had a little booth intimidation going on at this point.

I was the last speaker of the two day event, which meant I could not WOW anyone to come and connect with me that way. TOO easy. I would have to simply step out in front of my booth, and authentically talk and listen to women. So I did.

And we connected.

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What a neat group of women! Women who make it happen. Women with dreams, goals, and fiery ambition. Women growing, learning, challenging the ceiling. Women raising the bar- their own, and helping others go to their next paradigm too.

I met Dr. Janice Lung, Health and Wellness Coach of b.Well. And I met Karen Hughes, now of Mommy’s Club with organic and toxic free products. I met Carolyn Casey, author of “He’s Not Your Girlfriend”, Danae Valle of V3, Karleen Andresen of the stellar IWJ, 2014 Sponsor and Power Partner this year with our conference, Amy Hope Bonar of Origami Owl, and the list goes on and on. Lisa Adams of 107.9 Lite FM, our sponsor and MC in 2013 was a hoot, and she is back again this year! Meeting just ONE of these amazing women was well worth my weekend.

And the Conference. WOW… now there is a chance to collaborate.

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Sit next to incredible women that maybe you don’t know. Mingle on breaks and networking spots during the speakers. Laugh, learn and make the kind of business and personal connections we come to make. It was fabulous. It wasn’t thousands of connections that were mostly superficial, then forgotten next week. I made dozens of real connections that can last- forever.

SIZZLING Trade Show Tips
tradeshow booth ideasSet up an absolutely amazing Booth. Even if you are a service industry, you can make your back drop fabulous, spend the money and have it look sharp and professional. It will be worth it and pay for itself over and over again.
  • Have dynamic materials to give out. Not just your cards. Give interesting information on your services, classes, and products. Actual Samples are great.
  • Do something Interactive! For some this is easy as their products are interactive. But again, be creative. We can all do something that engages people, and gets them moving. Be memorable. Be amazing.

cheetos

  • Give something valuable away. Not a paperclip. Skip those. But either a COOL unique gift, OR valuable information that you can provide. If all you have is pens, consider skipping that and just do one giveaway via a drawing that is a nicer gift.
  • Have sign ups for whatever you do. Make them look professional and engaging. What do YOU sign up for? Engage your contacts and let them see your passion. People don’t buy products and services in the end- they buy YOU. Are you someone they want to buy into? Spend time with? Trust? See again?
  • Come out from behind the booth. Don’t hide. Be seen. Be real.

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  • Be intentional. You will have a great event, no matter what, if you set yourself up for optimum success, and take every step and measure to ensure you do. What or who can get in the way of that woman? Who would dare to try? 😉

Which Booth would you like to visit of these two?

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Many Blessings,
sheli  G
world changer
CILC | CMC | CEBC

www.shelig.com
CEO Women Ignite Idaho Conference and Trade Show
WII cup 3
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach
“It’s time to ignite the World Changer in YOU!” ~sheli G

Facebook LinkedIn WordPress YouTube pinterest
Contact me: Skype coach.sheli

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Video

Pastors. Presidents. CEO’s…Get Naked.

Leaders. Influencers. Speakers. Authors. It’s time. It’s PAST time. Time to GET REAL.

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If you are already real, then cool beans. BUT, If not….

Quit acting like you have no insecurities.

Quit acting like you don’t make mistakes.

Quit acting better than.

Quit being in denial about your own issues, because you’re so good at exposing others weak spots. I know, because we all have them. I have them, big-time. You do too.

Don’t get me wrong. There are some really, really good leaders. GREAT leaders. WORLD CHANGING Leaders! YES! Just- not nearly enough.

Church.

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The American Church. Many nice buildings, where people dress up nice. They put on nice faces. AND- they shove down their hurts, habits, hangups, dark secrets and sins…and act all “Sunday School”. Not because they want to, actually. But because that is what they have been trained to do. It’s is what they know how to do in typical church culture. They mean well! They just don’t know how to show up any differently. And, would it be really OK if they did? If they came in smoking. If they admitted to the addiction. If they said their marriage was hanging on by a thread. If they admitted to being attracted to the same sex. If they told you they were bankrupt. If they said they had been abused by a church member….. Well, um…what then? Are we actually ready for that? We should be. They need love, a SAFE place to meet God and do their work, resources, support and answers. I need that. You do too. Bring on the Naked Church.

The perfect church service,would be one we were almost unaware of.
Our attention would have been on God.
 C.S. Lewis

Government.

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I know. I actually dread saying it. I cannot believe I am bringing it up. I usually avoid it. It brings up more triggers for people today than religion. For real. It divides us. Even though we all feel we know the right way… The “truth”. Then- why is everything so screwed up? We accuse the Millennials of not trusting or respecting authority. Should they?

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We are the voters. All this blame stuff hasn’t worked. To change, to get better, we have to ALL take responsibility. To be accountable- for ourselves, our history, our current state, and mostly for our future. Honestly, can you or I trust what ANY president says? 100%? Regardless of the party affiliation. Would you stake your life on any president being set up in the system we currently have, to tell the TOTAL truth, transparently, without political or personal repercussion or retribution? I need that honesty and transparency in order to trust. You do too. Bring on the Naked Government.

“In my country we go to prison first and then become President.”~Nelson Mandela

“Unlike some politicians, I can admit to a mistake.”~Nelson Mandela

CEO’s.

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Many leaders, both men and women, are still driven from EGO the majority of the time. A great education, great experience, a good cause, a great mind…they are not enough today. A true World Changing leader also develops oneself internally; with expansive personal development, spiritual awareness and authentic global concern. Leaders are not just modeling how to do business as usual; they should be modeling how to live a well balanced, truly healthy life in all aspects.

Women currently hold only 4.2 percent of Fortune 500 CEO roles, and 4.2 percent of Fortune 1000 CEO roles. Dr. Jack Zenger argues that this is due primarily to a change in leadership styles. Moving from a command-and-control style of leadership to a more collaborative model plays, he argues, to women’s strengths. Women are better listeners, better at building relationships and more collaborative and that, he argues, makes them better adapted to the demands of modern leadership. Asked to explain, therefore, why women haven’t fared better in the corporate hierarchy, he’s at somewhat of a loss. Thirty six percent of men say they want to be CEO, where only 18 percent of women say they do. Women have two jobs — the notorious second shift at home — while men, well, don’t do quite so much. And Zenger thinks also that boards simply lack confidence in women. Few have ever seen a female CEO and don’t recognize that, Dr. Zenger says.

this is who I am

I believe our men can also be supported to bring in more of the relational, collaborative style to their leadership. I think they are hungry for it too. It’s not our dad’s corporate culture anymore. Relationships matter.

There are also too many companies with a culture of cut-throat competition. Collaboration IS inspiration! Don’t we know? Pride on steroids and fierce vs. playful competition drowns the human creative and productive spirit. It also drops your ROI long term.

Some companies have laid so many people off, that they have great people left…doing the job of 3-4 people. I spoke to a friend who manages a team at HP. She said everyone on her team was on some sort of antidepressant. This is the net result, I believe, of asking great people to cram 3 work days into 1.  It’s a short term model. It’s unhealthy. A burn out plan. A profit killer.

When will we all get on the train of connectedness, allowing people to find their strengths, and give them the tools to help them identify and cultivate those? Then- allow them to operate and SOAR in those supernatural strengths. That’s what a real leader does- they show others how to harness the World-Changing Leader in themselves. Everyone has sheer brilliance in something. Everyone has passion. People are AMAZING!!!!   We all just need to be unlocked. I do. and you do too. Bring on the Naked Leadership.

This is the sassiest blog I have ever written. I would apologize… as I truly don’t mean to offend or hurt anyone. But, it’s really “up” for me. I know because my heart rate is up while I write this! It’s real. I feel it needs to be said. I don’t even know all the reasons why. But there it is. Bring on the Naked Blogging.

world changer

Many Blessings,
sheli  G
CILC | CMC | CEBC

www.shelig.com
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach
“It’s time to unleash the World Changer in YOU!” ~sheli G

Facebook LinkedIn WordPress YouTube pinterest
Contact me: Skype coach.sheli

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