motivational coach sheli G

Posts tagged ‘marketing’

The Kiss of Networking Death

So I arrived at a great local networking gig.

I meet a cool guy. He is very personable, but not over the top. He seems self confident, but not an ego-maniac. We talked about the event, the now over recession, and how it truly offered most Americans a great opportunity to re-calibrate ourselves in our businesses and our lives. I was enjoying this very down to earth connection, and he had me genuinely curious about what business he was in….and then it happened.

bam bam

He gave me two business cards. Two cards from two totally different businesses. “HOLY CATFISH!” I thought. “That did NOT just happen….” But alas, it had.

Business networking/marketing yourself 101…. FAIL.

business cards too many

Then, it got worse. Not only did he give me two cards, the kiss of networking death, but they were not even remotely connected to one another! I won’t say what two businesses they were, in order to protect this poor guy from more tragedy. But two similar businesses would be: 1) I mow Lawns. 2) I also Custom Design Landscaping.

NOT similar businesses might be: 1) I am a Realtor by day and 2) a Tattoo Artist by night.

Why two business cards IS The Kiss of Networking Death

1) I just met you.

Listen- in that moment, I am trying to wrap my brain around all that I am learning about you, and what you do, and why I MIGHT possibly be interested. Your one business is as much as I can hope to metabolize. After all, I am surrounded with way interesting people, (Oh Shiny!) and I only have time to network with so many people before Cinderella’s ride turns all pumpkin- and I need to go. Two businesses??… and there it went. My head just exploded.

puppy

2) I don’t have time for your why.

You may have the absolute best reason in the world (or not) for the 2 or more businesses that you do, whether they are related or not. But I don’t have enough time to get your why, or be enrolled into all of that. That said, I personally have more than one stream of income, and more importantly, more than one tool in my tool-belt that I pull out to strategically help various companies and clients. But I only have one card. IF for some reason there is a great reason for two, only give one out at any given event, and pick your primary one, for the target market you are wanting to connect with at that event.

3) Most people will think you just cannot make one business successful.

It’s true, isn’t it? They will assume you have your irons in too many fires, and that you are the master of none. Again- this may not be true, but it’s an easy assumption to make when you don’t know someone.

People have short attention spans. People are quick to judge. (you have between 3-7 seconds before they make a judgement about you) And they need to resonate with your message, so they can identify why they need to align with you. The message needs to be crystal, pin-point clear. Don’t have a split personality business. Have a passion, and a clear intention. THAT is what will interest them to take and keep your ONE card, and hopefully YOU.

business cards cool

PS- If you are not super stoked about your cards when you are handing them out, get new ones. 🙂

sheli  G
CILC | CMC | CEBC

www.shelig.com
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach

“It’s time to unleash the World Changer in YOU!” ~sheli G

sheli G card #1

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Turning Clients into Evangelists

I think one of the best questions I can ask myself, or YOU as an Entrepreneur or Leader is: “How can I turn clients into evangelists for my business”.

leadership

I spent many years doing what I see a lot of folks still doing today; going from “Hero to Zero”.

tired

It’s exciting. But Hero to Zero is also exhausting. H to Z is: every event, every client, you ARE doing a phenomenal job. And subconsciously at least you are praying that this will, for Karma’s sake, go ahead and replicate itself. It’s the nice idea that if you do an awesome job, then people will automatically refer you tons of business... and your reputation will catch like wild fire… and set the entire globe ablaze!  Bliss! After all, as Zig Ziglar says “If you help enough people get what they want, you will get what you want.” Which is similar to what my favorite book says: “Treat others as you wish to be treated”. YES. This does lay the core foundation, I believe, for success to truly manifest… at least honest, healthy success. And yet there is much more to the formula for entrepreneurs to get what they want and need to thrive in business or life long-term. So- lay the foundation, and then?

What do the masters say? Well this in itself is confusing, at least for me. It’s like overnight, EVERYONE became an expert of something.  (I suppose that includes me. *But it wasn’t overnight.) 🙂 Like “Social Media Experts” “SEO Experts” (there were experts in things before I ever knew what their initials meant!) “Law of Attraction Experts” and so on. Many of them say the same things, often. (which gets really boring) And then of course they will TOTALLY diverge just when you think you understand something, anything, and absolutely contradict one another… leaving you at square one. Oh goody- more EME. (entrepreneurial mental exhaustion)

THEN there are the trailblazers. The WORLD CHANGERS.

They are the ones who not only find their specific NICHE, develop way incredible products, but also leverage themselves so uniquely and/or dynamically in the marketplace. These mavericks often do this by rebelling against some of the very rules and the norm that we are “supposed” to follow. I like these guys and gals. In coaching clients on their Business or their Life, I don’t know of many people who want to be fenced in on every side. It makes us punchy. SO, let’s remember a couple of rule breakers who set themselves apart, and bucked the norm, to become industry giants. What specific lessons might we glean from their example?

The infamous, Steve Jobs.

We now remember him for his matchless (at least for now) innovations. But he was also known to be strong-willed, arrogant, and often overly sarcastic. Much of what Jobs did, runs completely counter to conventional beliefs about marketing. But based on results, maybe we need to be questioning more conventional beliefs. He didn’t befriend or BS the press. If anything- Jobs took on the press, and the people cheered. Instead of throwing himself shamelessly at every opportunity to answer questions about new or upcoming products, he avoided and darted them with enough of a hint of mischievous, that folks always assumed he was up to something ginormous. Fans were chomping at the bit to see him unveil. Even now, Apple-ites wait in crazy long lines to get a newly released Apple Product, as if were Oxygen. Just the joy of people and the press seeing that they are in the endless Apple line fuels their fanatical obsession. Momentum through mystery and come-and-get-me marketing. Brilliant. The lesson in Apple goes beyond the obvious slick products, and begs the question; How much of this success is also due to Job’s ornery and masterful enticement?

steve jobs4 steve jobs 3

Tesla CEO Elon Musk

Musk in 2008 took over the electric car company Tesla, that was on the brink of ruin. America loves a Cinderella story. Elon turned Tesla into one of the coolest trending cars and brands in the world. The Model S starts at $70,000 and can go over $100,000. At 41 years old, Elon grew up in South Africa, and made his other fortune as a co-founder of PayPal. He isn’t doing too bad. Again, he has taken on some of the arrogance, rebellious, obnoxious traits we apparently loved in Jobs. Of course- you can get away with being more annoying when you can back it up. Tesla’s fans not only include their owners, but those who cannot afford one, but who are ridiculously fanatical about the brand anyway. Negative reports or Tweets by a journalist about the sassy car or CEO are sure to get swarmed, and not lovingly, by these tireless fans who will go to great lengths to defend the brand. The negative advertisement usually comes back around for even more unwavering fan love back to Tesla. (and a bit more disdain for the press)

Saab 9-5 Estate at Amsterdam RAI Autoshow

Oprah

http://news.yahoo.com/video/oprah-winfrey-delivers-harvard-commencement-210933786.html

Anytime you can say just the first name of a person- and the whole freakin planet just knows….it’s big. Actually, you could probably just name this section the “O” section. Point made. And Oprah also bucked some “rules”. She was the first woman to be successful at Phil Donahue’s playground, the daily drama filled Talk Show. (I think you needed to be a drinker to truly appreciate those shows) Moreover, O impressed us all that she didn’t come from wealth, or a political family, or have a size o, White body, and model perfect looks. She was refreshingly normal, and the opposite of Hollywood… she had compassion. She is clearly brilliant- or at least crazy BRAVE. She turned the TV Talk Show genre on its head, when she took her show from trashy stories, into a personal development and empowerment hub. O modeled from the stage, her own position on how we should be: authentic, emotional and full of empathy towards others. She showed the world how following your gut instincts and staying true to your heart, desire and passion will lead you to greater results and victories than the norm. Even for those who disagree with her methods, beliefs, or how cult-like her fans responded to her….

I say take YOUR BELIEFS, and dare to be as brave, dedicated, and hard-working as Oprah. Jobs. Elon. YES! Dare to stare your worst, nasty critics and judges in the face who say you are going to fail. YES. Stay the course on those days when it seems like only darkness surrounds, and the light is a far off train. YES. Honor the calling you find on your life with unfiltered passion, unwavering determination, incomprehensible consistency, and daily tuning back into your core, to your “Why?”… Why do you do what you do? If your WHY is big enough, (and I do believe we were all given a HUGE, unique “why” by God) then you will one day realize as the train comes into closer view, it was just pure light at the end of the tunnel. Then perhaps our clients, but more importantly our friends and family, will be those zealous, tireless evangelists for us and all we are to be and do.

Many Blessings,
sheli  G
www.shelig.com
CILC | CMC | CEBC

www.shelig.com
Certified International Business, Leadership & Life Success Coach
“It’s time to Level UP, and harness the World Changer in YOU!” ~sheli G

Connect with me on:
https://embracereal.wordpress.com
http://www.facebook.com/sheliGinspires
http://www.linkedin.com/in/shelig
http://www.youtube.com/user/coachsheliG
http://pinterest.com/sheligcoaching
https://twitter.com/sheliGinspires

5 things my Dog taught me about Business

Dogs are amazing. They innately know some things that we as Leaders deserve to observe and implement about business, and people.

5) If you smell, it’s time for a bath.

Black pug in hoodie on a white background

Good hygiene and grooming are very important in business. No matter what business you are in, you need to avoid offending people with how you look or smell. Every business has a dress code or culture to follow with great variances. But whatever that code is, be the best in your field. For Leaders and Business Owners wanting to gain clients, there are some keys to your best look:

~ Keep Hair clean, cut and up to date on style. (if you don’t know, go to a salon that knows and get them to help you or at least affirm or debate what you think is a good style/cut)

~ Clothes should ALWAYS, in all ways, be clean, pressed, and be the right SIZE. (when you gain or lose weight, get the new size. Tight on cash? Go thrifting or Ebaying for great deals)

~ Shoes always need to be polished, by you or someone. (unpolished shoes send all kinds of negative messages to your boss, clients etc)

~ Shower daily. Yep.

~ Teeth & breath need to be clean. (if you smoke and or drink coffee, brush after or use a mint or mouthwash please)

4) If you bark loudly and/or often, you will struggle with people- often.

As an extroverted person myself, I learned this important lesson: There is a difference between your inside voice and your outside voice. (If you don’t know what I mean, get a coach or mentor to explain)    🙂

3) Forgiveness is King.

dog kid

Forgiveness allows the relationship to reset endlessly, love unconditionally, and your tail to wag frequently.

We all make mistakes. It’s called being human. Let 99% roll off, and work out the rest. Save your energy for your work goals… avoid the drama!

2) Train them up in the way they should go.

Dogs act exactly how their owner trains them to. So do people. Be accountable as a Manager, Leader or Business Owner. Train them correctly, support them adequately, and they will succeed. If they don’t, they need more training and support, perhaps more than just by you. Bring in a neutral, objective Business and Life Coach. (*Hint- if your whole team is not acting as you would like them to, it’s not the individuals, it’s the system, the leadership, or both.)

1) The best dogs are irreplaceable.

dog backpack

And so are great people. They are not expendable.

~ Get really good people in the RIGHT job for them. *No one succeeds long-term in the wrong position. (which means YOU need to find, screen and place or transfer them well)

~ Train and support them exceptionally well in business, and their life. (they are not neatly separated with walls as we would like to think)

~ And above all, encourage and affirm their strengths.We get a lot of negative. We need to know what IS working about what we are doing, which propels us to do that more.

Employees, partners or associates will be very loyal to you, as you create and maintain a healthy, positive business culture for them to thrive in.

Many Blessings,
 
sheli  G
CILC | CMC | CEBC

www.shelig.com

Certified International Business, Leadership & Life Success Coach

www.shelig.com

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