WORLD CHANGERS ENROLL
Do you realize we are all salespeople?
You sell people on ideas. Selling is ENROLLING. Enrolling someone into for example; Where to eat for dinner. Where to donate money. What product to buy. This is also influencing. We are all influencers. Call it what you want. But we do enroll others into what we are into and passionate about. SO, what are YOU excited about, passionate about, and committed to? I have been enrolling others since I was a child. Chances are, you have too. I have sold: Avon, Pizza, Mortgage loans, Mexican Food, Services, Football, Insurance, God, Consulting, and hope. In other words, I have enrolled or influenced others into these things, and more.
1) “The sale begins with ‘NO’.”
This out-dated saying is supposed to prove the point; that just because someone says NO, doesn’t necessarily mean that they mean NO, or perhaps that the NO could convert to a big juicy YES at some point. And that is true.
However, I learned early on that the influencing (or repelling) begins at the point of origination, that is: their FIRST impression of you and/or your company.
From the first interaction you have with anyone, you are enrolling them into something. Your positive or otherwise viewpoints. Your beliefs. Your ideas. The sale, (or lack thereof) begins at first contact. So get honest feedback. Understand how you come across when others first meet you. Tweak what you need to so that your message can translate. *Good intentions alone don’t enroll.
2) “I develop strong relationships, and I’m very influential. Therefore- “the close” is automatic.”
Wrong. LOL. That would be very cool but…
Great relationships, whether you are good at schmoozing, and/or whether you are good at deep, profound relationships, means you have a lot of friends. Does that mean your enrollments or closings are high? Not necessarily.
You deserve to always “ASK FOR THE CLOSE”. Call To Action baby. I don’t care how tight you are with that person (which may be just your perception too), and even if they are really interested, YOUR JOB is to ask for the sale, ask them to sign up, and close the deal. Most of them are waiting for you to do it! Now- some enrollers are great up until this point, and then they fade out of fear, poor training, or lack of experience. Until you feel like you are as strong of a CLOSER as you are an influential person- invest in some training. There are books, online courses, sales coaching (~yes I love to coach individuals and teams on sales, so a shameless plug here- http://www.shelig.com)
You can also bring a “closer” type person from your team, company or organization. Have them seal the deal, and you learn from a master closer. Split the commission, and the credit if that applies. *People that steal all the credit when others were paramount in the deal, lose influence faster than they gain sales.
3) “If I do an awesome job, they should automatically send me referrals!”
Once again, nope.
Guess who knows more people just like the one you just enrolled… Whether it’s a single mom, a family, a CEO, an investor… yes- THEY do! Guess who are the best enrollers out there… SOMEONE WHO HAS RECENTLY BEEN ENROLLED INTO SOMETHING THEMSELVES. Stats show they will enroll the majority of people they will ever enroll, within 30 days of signing up for something themselves. Why? They just signed up! They are fired up! They get it! They will see all those people they usually connect with, within 30 days! And they want company! 🙂 But, most often they won’t think to do it, unless you ask.
When I owned a mortgage brokerage company years ago, My top loan officer was Jay. Jay had a professional form that he took to ALL of his loan closings, where he asked them to bring their “little Black book” (now it’s their smartphone) And he had them right there, on the spot after the closing, fill out 5 warm referrals for him. They did it almost every time, because he WAS an amazing loan officer, very influential, and because he asked for them. Stop waiting. *He who asks, receives.
CILC | CMC | CEBC
Master Certified Business Coach
World Changer Leadership & Success Coach
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