Cheapskate. Coupon clipper. Mega-Deal shopper.
These can be fabulous traits, as Dave Ramsey would usually agree. We have long overspent, over-purchased, and hard times have taught us to be intentional and careful with our bucks!
I am a sucker for a sale. But, when you are in business, some things you shouldn’t scrimp on. If you do, it can hurt your bottom line, defeating the purpose of “saving money” !
Here are a few…
#5 Your Company Logo
Think different, and think smart phone aps too. It’s not just about what looks good on a glossy piece of paper anymore. Is it INTERNET – social media – and click friendly? Will it be cool 10 years from now, or 40. It needs to have unique artistic quality, timeless energy, global capability. Or you’ll be re-branding every few years. (now that’s expensive.)
#4 Your Company Party
If you’re gonna throw a trashy party, skip it. A party is only as classy as it’s (host), food, atmosphere, and if applicable, the band. If you make it a potluck, have it at a Motel 6 carpet look-a-like room, and bring the receptionists 14 year old with a Wal-Mart clearance Karaoke machine, that is the quality of the party. Forget it, or GO BIG and FAT and posh. Especially if you do one a year for your employees, go all out. They deserve it. (if they don’t, support them better, with trainings, compliments, parties, and increase your fun AND profits 🙂 )
#3 Your Smartphone
I admit it, my husband was right. (thanks honey) I had to level up my CrackBerry for a real business making phone. It’s worth every penny, as I’ve increased my revenue since I bought it. We can do a ridiculous amount on these handheld computers. It’s worth it.
#2 Your Promo Materials
I cringe when I see a photo copy of a copy of a photo copy of a blurry, crooked form of any kind from a business. Be professional. Get it done right. If your printer sucks, get it printed on good paper at a copy place. If that’s too expensive, invest in a great copier/printer. It makes a huge difference. You’re not saving money with bad prints, you’re losing business.
#1 Your Business Cards
Although much of our business promo stuff is online today, nothing beats meeting someone face to face, and giving them a sleek, sexy, PREMIUM business card. For clients, affiliates, referral sources…it makes a huge impression. Notice the feeling you have when you get a hot one, vs. a boring, old, 1980’s corporate card? Too much White or off White, too much text, too much not-needed info….and no WOW! Give them an incredible experience when they see that card. It speaks to who you are, and how vibrant your business is, or isn’t.
“After all, it’s not a race to the bottom…..” ~ Seth Godin
CILC | CMC | CEBC
Certified International Business, Leadership & Life Success Coach