motivational coach sheli G

Posts tagged ‘Conference’

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A Vendor on Fire

wii cover sponsors 1
I am not an Master Trade Show Vendor.
I have been in some shows. I have always offered a service, not a glitzy product.

That is NOT a sexy booth, at least not automatically. How can I compete with flirty Jewelry, silky Chocolate Fondu, cute clothing and women getting their hair done?…..THOSE are pretty fun, interactive and fabulous! Paparazi, V3 Hair Studio, Velata…oh my!

V3

Now step in the: Insurance Agent, Realtor, Financial Planner, or myself… Speaker and Master Certified Business and Life Coach. We are amazing too! But- without all the bling…

At the Empowering Women’s Conference last year, I was in a corner booth by draw, then I walked past the fun and fabulous Premier Designs Jewelry Booth, with sweet as apple pie: Natalie Boerner. Who doesn’t love Natalie? AND her amazing jewels.

Natalie B

And then- the booth right next to me. This was amazingly designed to pristine polished perfection with Pink and Gold and Pearls on steroids, and Denise Nygard with Mary Kay…one of the coolest people. Ever.

denise n

I had a little booth intimidation going on at this point.

I was the last speaker of the two day event, which meant I could not WOW anyone to come and connect with me that way. TOO easy. I would have to simply step out in front of my booth, and authentically talk and listen to women. So I did.

And we connected.

dominos

What a neat group of women! Women who make it happen. Women with dreams, goals, and fiery ambition. Women growing, learning, challenging the ceiling. Women raising the bar- their own, and helping others go to their next paradigm too.

I met Dr. Janice Lung, Health and Wellness Coach of b.Well. And I met Karen Hughes, now of Mommy’s Club with organic and toxic free products. I met Carolyn Casey, author of “He’s Not Your Girlfriend”, Danae Valle of V3, Karleen Andresen of the stellar IWJ, 2014 Sponsor and Power Partner this year with our conference, Amy Hope Bonar of Origami Owl, and the list goes on and on. Lisa Adams of 107.9 Lite FM, our sponsor and MC in 2013 was a hoot, and she is back again this year! Meeting just ONE of these amazing women was well worth my weekend.

And the Conference. WOW… now there is a chance to collaborate.

women network

Sit next to incredible women that maybe you don’t know. Mingle on breaks and networking spots during the speakers. Laugh, learn and make the kind of business and personal connections we come to make. It was fabulous. It wasn’t thousands of connections that were mostly superficial, then forgotten next week. I made dozens of real connections that can last- forever.

SIZZLING Trade Show Tips
tradeshow booth ideasSet up an absolutely amazing Booth. Even if you are a service industry, you can make your back drop fabulous, spend the money and have it look sharp and professional. It will be worth it and pay for itself over and over again.
  • Have dynamic materials to give out. Not just your cards. Give interesting information on your services, classes, and products. Actual Samples are great.
  • Do something Interactive! For some this is easy as their products are interactive. But again, be creative. We can all do something that engages people, and gets them moving. Be memorable. Be amazing.

cheetos

  • Give something valuable away. Not a paperclip. Skip those. But either a COOL unique gift, OR valuable information that you can provide. If all you have is pens, consider skipping that and just do one giveaway via a drawing that is a nicer gift.
  • Have sign ups for whatever you do. Make them look professional and engaging. What do YOU sign up for? Engage your contacts and let them see your passion. People don’t buy products and services in the end- they buy YOU. Are you someone they want to buy into? Spend time with? Trust? See again?
  • Come out from behind the booth. Don’t hide. Be seen. Be real.

team diva booth

  • Be intentional. You will have a great event, no matter what, if you set yourself up for optimum success, and take every step and measure to ensure you do. What or who can get in the way of that woman? Who would dare to try? 😉

Which Booth would you like to visit of these two?

bad boothtrade show booth backdrop 1

Many Blessings,
sheli  G
world changer
CILC | CMC | CEBC

www.shelig.com
CEO Women Ignite Idaho Conference and Trade Show
WII cup 3
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach
“It’s time to ignite the World Changer in YOU!” ~sheli G

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Contact me: Skype coach.sheli

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The Kiss of Networking Death

So I arrived at a great local networking gig.

I meet a cool guy. He is very personable, but not over the top. He seems self confident, but not an ego-maniac. We talked about the event, the now over recession, and how it truly offered most Americans a great opportunity to re-calibrate ourselves in our businesses and our lives. I was enjoying this very down to earth connection, and he had me genuinely curious about what business he was in….and then it happened.

bam bam

He gave me two business cards. Two cards from two totally different businesses. “HOLY CATFISH!” I thought. “That did NOT just happen….” But alas, it had.

Business networking/marketing yourself 101…. FAIL.

business cards too many

Then, it got worse. Not only did he give me two cards, the kiss of networking death, but they were not even remotely connected to one another! I won’t say what two businesses they were, in order to protect this poor guy from more tragedy. But two similar businesses would be: 1) I mow Lawns. 2) I also Custom Design Landscaping.

NOT similar businesses might be: 1) I am a Realtor by day and 2) a Tattoo Artist by night.

Why two business cards IS The Kiss of Networking Death

1) I just met you.

Listen- in that moment, I am trying to wrap my brain around all that I am learning about you, and what you do, and why I MIGHT possibly be interested. Your one business is as much as I can hope to metabolize. After all, I am surrounded with way interesting people, (Oh Shiny!) and I only have time to network with so many people before Cinderella’s ride turns all pumpkin- and I need to go. Two businesses??… and there it went. My head just exploded.

puppy

2) I don’t have time for your why.

You may have the absolute best reason in the world (or not) for the 2 or more businesses that you do, whether they are related or not. But I don’t have enough time to get your why, or be enrolled into all of that. That said, I personally have more than one stream of income, and more importantly, more than one tool in my tool-belt that I pull out to strategically help various companies and clients. But I only have one card. IF for some reason there is a great reason for two, only give one out at any given event, and pick your primary one, for the target market you are wanting to connect with at that event.

3) Most people will think you just cannot make one business successful.

It’s true, isn’t it? They will assume you have your irons in too many fires, and that you are the master of none. Again- this may not be true, but it’s an easy assumption to make when you don’t know someone.

People have short attention spans. People are quick to judge. (you have between 3-7 seconds before they make a judgement about you) And they need to resonate with your message, so they can identify why they need to align with you. The message needs to be crystal, pin-point clear. Don’t have a split personality business. Have a passion, and a clear intention. THAT is what will interest them to take and keep your ONE card, and hopefully YOU.

business cards cool

PS- If you are not super stoked about your cards when you are handing them out, get new ones. 🙂

sheli  G
CILC | CMC | CEBC

www.shelig.com
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach

“It’s time to unleash the World Changer in YOU!” ~sheli G

sheli G card #1

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