motivational coach sheli G

Posts tagged ‘Business Card’

The Kiss of Networking Death

So I arrived at a great local networking gig.

I meet a cool guy. He is very personable, but not over the top. He seems self confident, but not an ego-maniac. We talked about the event, the now over recession, and how it truly offered most Americans a great opportunity to re-calibrate ourselves in our businesses and our lives. I was enjoying this very down to earth connection, and he had me genuinely curious about what business he was in….and then it happened.

bam bam

He gave me two business cards. Two cards from two totally different businesses. “HOLY CATFISH!” I thought. “That did NOT just happen….” But alas, it had.

Business networking/marketing yourself 101…. FAIL.

business cards too many

Then, it got worse. Not only did he give me two cards, the kiss of networking death, but they were not even remotely connected to one another! I won’t say what two businesses they were, in order to protect this poor guy from more tragedy. But two similar businesses would be: 1) I mow Lawns. 2) I also Custom Design Landscaping.

NOT similar businesses might be: 1) I am a Realtor by day and 2) a Tattoo Artist by night.

Why two business cards IS The Kiss of Networking Death

1) I just met you.

Listen- in that moment, I am trying to wrap my brain around all that I am learning about you, and what you do, and why I MIGHT possibly be interested. Your one business is as much as I can hope to metabolize. After all, I am surrounded with way interesting people, (Oh Shiny!) and I only have time to network with so many people before Cinderella’s ride turns all pumpkin- and I need to go. Two businesses??… and there it went. My head just exploded.

puppy

2) I don’t have time for your why.

You may have the absolute best reason in the world (or not) for the 2 or more businesses that you do, whether they are related or not. But I don’t have enough time to get your why, or be enrolled into all of that. That said, I personally have more than one stream of income, and more importantly, more than one tool in my tool-belt that I pull out to strategically help various companies and clients. But I only have one card. IF for some reason there is a great reason for two, only give one out at any given event, and pick your primary one, for the target market you are wanting to connect with at that event.

3) Most people will think you just cannot make one business successful.

It’s true, isn’t it? They will assume you have your irons in too many fires, and that you are the master of none. Again- this may not be true, but it’s an easy assumption to make when you don’t know someone.

People have short attention spans. People are quick to judge. (you have between 3-7 seconds before they make a judgement about you) And they need to resonate with your message, so they can identify why they need to align with you. The message needs to be crystal, pin-point clear. Don’t have a split personality business. Have a passion, and a clear intention. THAT is what will interest them to take and keep your ONE card, and hopefully YOU.

business cards cool

PS- If you are not super stoked about your cards when you are handing them out, get new ones. 🙂

sheli  G
CILC | CMC | CEBC

www.shelig.com
International Speaker
Master Certified Business Coach
World Changer Leadership & Life Mastery Coach

“It’s time to unleash the World Changer in YOU!” ~sheli G

sheli G card #1

Connect with me on:
https://embracereal.wordpress.com
http://www.facebook.com/sheliGinspires
http://www.youtube.com/user/coachsheliG
http://www.linkedin.com/in/shelig
https://twitter.com/sheliGinspires
http://pinterest.com/sheligcoaching

Advertisements

5 Business items NOT TO SCRIMP ON

Cheapskate. Coupon clipper. Mega-Deal shopper.

These can be fabulous traits, as Dave Ramsey would usually agree. We have long overspent, over-purchased, and hard times have taught us to be intentional and careful with our bucks!

I am a sucker for a sale. But, when you are in business, some things you shouldn’t scrimp on. If you do, it can hurt your bottom line, defeating the purpose of “saving money” !

Here are a few…

#5 Your Company Logo

apple_logo_think_different

Think different, and think smart phone aps too. It’s not just about what looks good on a glossy piece of paper anymore. Is it INTERNET – social media – and click friendly? Will it be cool 10 years from now, or 40. It needs to have unique artistic quality, timeless energy, global capability.  Or you’ll be re-branding every few years. (now that’s expensive.)

#4 Your Company Party

company party

If you’re gonna throw a trashy party, skip it. A party is only as classy as it’s (host), food, atmosphere, and if applicable, the band. If you make it a potluck, have it at a Motel 6 carpet look-a-like room, and bring the receptionists 14 year old with a Wal-Mart clearance Karaoke machine, that is the quality of the party. Forget it, or GO BIG and FAT and posh. Especially if you do one a year for your employees, go all out. They deserve it. (if they don’t, support them better, with trainings, compliments, parties, and increase your fun AND profits 🙂 )

#3 Your Smartphone

smartphone

I admit it, my husband was right. (thanks honey) I had to level up my CrackBerry for a real business making phone. It’s worth every penny, as I’ve increased my revenue since I bought it. We can do a ridiculous amount on these handheld computers. It’s worth it.

#2 Your Promo Materials

I cringe when I see a photo copy of a copy of a photo copy of a blurry, crooked form of any kind  from a business. Be professional. Get it done right. If your printer sucks, get it printed on good paper at a copy place. If that’s too expensive, invest in a great copier/printer. It makes a huge difference. You’re not saving money with bad prints, you’re losing business.

#1 Your Business Cards

sheli G cards 1

Although much of our business promo stuff is online today, nothing beats meeting someone face to face,  and giving them a sleek, sexy, PREMIUM business card. For clients, affiliates, referral sources…it makes a huge impression. Notice the feeling you have when you get a hot one,  vs. a boring, old, 1980’s corporate card? Too much White or off White, too much text, too much not-needed info….and no WOW! Give them an incredible experience when they see that card. It speaks to who you are, and how vibrant your business is, or isn’t.

“After all, it’s not a race to the bottom…..” ~ Seth Godin

Many Blessings,
 
sheli  G
CILC | CMC | CEBC

www.shelig.com

Certified International Business, Leadership & Life Success Coach

Tag Cloud

%d bloggers like this: